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Hnry Digital Debit Card - Target Market Determination

HNRY (AUSTRALIA) PTY. LIMITED ABN 88637624072 (Hnry, We)

About This Document

This target market determination (TMD) seeks to offer consumers, distributors and staff an understanding of the class of consumers for which this product has been designed, having regard to the objectives, financial situation and needs of the target market.

This document is not to be treated as a full summary of the product’s terms and conditions and is not intended to provide financial advice. Consumers must refer to the Product Disclosure Statement (PDS) and any supplementary documents which outline the relevant terms and conditions Terms and Conditions (T&Cs) under the product when making a decision about this product.

Product that this TMD applies to:

This TMD applies to the Hnry Visa Digital Debit Card (Card) issued by Novatti Group Ltd (Novatti).

Hnry is an Authorised Representative of Flexewallet Pty Ltd, ABN 16 164 657 032 which holds an Australian Financial Services Licence (AFSL 448066). Through this arrangement Hnry is authorised to deal in, and provide general financial product advice in relation to, Non-Cash Payment Products.

Date from which this target market determination is effective: September 2023

Class of consumers that fall within this target market

The information below summarises the overall class of consumers that fall within the target market for theCard, based on the product key attributes and the objectives, financial situation and needs that it has been designed to meet. This Card has been designed for consumers whose likely objectives, financial situation and needs (as listed below) are aligned with the product (including the key attributes).

The Card is customisable and is broadly for individuals and entities who:

  • wish to have access to the Visa Global Acceptance Network of merchants for
  • payment of purchases using their money;
  • would like to use the Card for various budget purposes and only fund it with the amount of funds they know they will use/need;
  • would like to attach the Card to a Digital Wallet Service holding value,
  • giving consumers the ability to utilise the held value more broadly; or

Product description and key attributes

  • The Card is also not like a credit card as there is no line of credit made available to the consumer.
  • The Card holds only the funds that the consumer selects to deposits to the Hnry account  for their purchasing needs.
  • The Card cannot be overdrawn so there are no overdraft fees that can be applied.
  • The Card cannot be used at ATMs for cash withdrawals.

Key Eligibility Requirements for individuals

  • Australian resident.
  • Over 16 years of age.
  • If the individual is under 18, parental approval must be obtained.
  • Hnry Know Your Customer checks must be passed.
  • Have an account with Hnry

Product Attributes

  • CVV also included for account verification for ecommerce purchases
  • Purchases at POS may require use of the PIN for verification
  • Balance and transaction tracking usually made available via the Hnry website or Hnry app associated with the card program
  • Expires within 3 years

Financial Situation

This product is designed for individuals who meet one or some of the financial situations below:

  • who have access to funds and would like to (or need to) control how much they spend.
  • who would like to pay for goods and services in a variety of ways (e.g. using Google Pay, Apple Pay, at physical points of sales or online).
  • Have some form of income

Consistency between target market and the product

This Card meets multiple needs in the market. It is versatile and fit for purpose for conversion of digital assets to fiat currency, it can be loaded with consumer funds allowing consumers to use it over and over again by topping up the balance of the card directly via bank transfer from the personal bank account linked to the Hnry account . It is a great budgeting tool and is accepted just like every other card in the market branded with Visa.

Distribution conditions

The VISA Digital Debit Card should only be distributed under the following circumstances:

  • For individuals under 18 years of age, parental approval must be obtained.
  • Individuals must read the product terms and conditions and PDS before using the Card

Adequacy of distribution conditions and restrictions

It has been determined that the distribution conditions are appropriate in the circumstances and will result in the Card being distributed to consumers that fall within the target market.

Reviewing this target market determination

We will review this target market determination in accordance with the below:

  • Periodic reviews Annually: The first review is to occur 12 months from the effective date of the TMD.
  • Review triggers or events :Any event or circumstances arise that would suggest the TMD is no longer appropriate. This may include (but not limited):
    • a material change to the design or distribution of the Card, including related documentation;
    • occurrence of a significant dealing;
    • distribution conditions found to be inadequate;
    • relevant external events such as adverse media coverage or regulatory
    • Significant increase in number of complaints 
    • Significant increase in inactivity of Cards
    • Significant increase in fraudulent transactions
    • Significant adverse findings in a risk assessment based on known data.
  • Where a review trigger has occurred, this TMD will be reviewed within ten business days.

Reporting and monitoring this target market determination

We may collect the following information in relation to this TMD.

  • Complaints: Distributors will report all complaints in relation to the product covered by this TMD on a monthly basis. This will include written details of the complaints.
  • Significant dealings: Distributors will report if they become aware of a significant dealing in relation to this TMD within ten business days.
  • Visa Chargeback Rules: Any chargeback raised contains full transaction details, a summary of the reason for the dispute (as per industry standard) and is processed within industry guidelines within the timeframes set out in Chargeback Rules for a particular reporting period.